How to Focus Like a Laser at Work
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let's face information technology, yous're even google'ing yourself! At the terminate of 2007, the Pew Internet Research Team found that 47% of people search for data most themselves online (Cocky-Googling), which was more than double v years ago. Information technology'south a pretty safe bet that percentage has climbed to over 50 or 60% by this twelvemonth.
Some people might tin can it ego-surfing, just it'due south really a good practice to run across what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to learn more than about you. Hiring managers want to see if you lot have a clean record in Google, which is your permanent record considering every move you lot make (yeah fifty-fifty a web log comment) is stored there forever. Earlier I went on a 2d date once, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't have happened. Try doing it right now and meet what you lot get.
At that place is no hiding from Google!
Google keeps track of but about everything you do on the net. It patrols and captures your online beliefs, such every bit when you post on your weblog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking near yous, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children's children will exist able to find out everything almost you when they abound older. "Mom, look what I simply constitute out about Dad in Google." Your personal brand can't hide from Google. In that location is one major exception to this though.
Common names
If your name is common, such as Mike Smith, then it volition be very hard to own your Google results. In that location are over 54 one thousand thousand results for "Mike Smith" in Google. Yous won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the height ten results, that may exist achievable, if you either become very famous or work extremely hard at building content each and every twenty-four hour period for your entire life. At the age of 60 you lot might find out that Google changed their algorithm and you lot'll lose all that hard piece of work. The point being is that y'all'll take to differentiate your proper noun in order to rank high. I typically recommend you use your heart name or a nickname in this instance. The worst case scenario is that you alter your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank'south of eight and higher! Your blog posts about these celebrities will never terminate up on the top 20 results for their proper name unless you lot are Perez Hilton. If your name is the same every bit a celebrities, yous are in large trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 one thousand thousand), Lil Wayne (40 1000000) and other major celebrities. Personally, I don't have any friends with these names, just even with C-level celebrities, y'all don't stand a chance. If you are stuck with a celebrity proper noun, I suggest that yous build your brand effectually an area of your expertise or interest and connect it to your brand proper name.
Unique names
While growing up, you might have been made fun of people of your unique name because information technology was "different." Although yous were ostracized and made fun of, correct now yous get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you become to your high school reunion and run into your friends, you'll get the terminal express mirth because you tin can exist visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reverberate your brand, you'll see how hard information technology will be to rank high for information technology or not. Depending on the competition, it may have you lot a few days or a few months. Over time, if you piece of work very hard, you'll ain the height x results for your name.
In my next post, I'll talk nearly what you tin can exercise to gain control over your Google results and let your personal brand polish through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/how-focus-like-laser-work.html
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